This is a site for screen writers, but, as you probably know, there's little difference these days in our methods. This article talks about the objective and subjective story lines, the key elements to any succesful novel or screenplay. The article also provides a nice list of "ingredients" for a good tag line. That means the one liner we're always searching for when we pitch to publishers. Check it out.
Toss your log-lines in the comments section. I'd love to hear what everyone comes up with.