On my first post to the new format, I asked you to read Randy Ingermanson's newsletter and think about your empire. You may or may not have a specific empire in mind by now. Me? I think I do, but I'm still turning it over. That's fine. This isn't a race. Just don't beat to death.
With that in mind, your empire I mean, I want you to look at your blog. No blog? Get one. It's free, easy, and the quickest way to start building your empire. Blogger is fine, but check out a few of the others available, too. The best way to do that is visit the blogs you like, see how they're laid out, and go with the provider of the one you like best.
Most of you have blogs. What do you talk about there? The weather? Your kid's latest discovery under an old sheet of plywood? Britanny's latest hair style?
You heard me. Stop the insanity! Your empire should be focused. And so should your blog. If your empire is Siamese cats, don't blog about anything that has nothing to do with Siamese cats. If your empire is cast iron cooking, don't you dare enter a post that doesn't contain several pounds of iron.
"But Ron!" You cry. "I need a place to tell my friends what's going on in my life!"
Fine. Get another blog, title it "Stuff About Me," and use that to get all your editorial needs out of your system. Didn't I say blogs (most of them) are free? You can have two. Some people have five or six. I'll save them for another post. Your marketing plan should include a blog that reflects the central theme of your writing.
I promise you, if you start a blog that's specific to your empire, you will find a lot more people stopping in. People with similar interests. People who don't want to hear about how cute your kids are (I do, but not on your empire blog). People who read. People who will someday read your novels!
So hop to it. Give me those blogs! And keep 'em focused.