While I like to drop an occasional bit of wisdom based on my marketing experience, maybe prodding a few of you with ideas you hadn't considered, let's not miss the obvious avenues of marketing that stare you in the face every day.
Take a look around (in a cyber sense). If you're reading my blog, chances are you're reading others like it and see the same links over and over. Have you noticed things like writer's organizations being advertised on these blogs? Those should be your first step if you're a new writer. Most will acknowledge your new book in a newsletter or e-mail loop. Writers are readers, they make good customers.
What about this odd thing I do every Wednesday (unless I forget) with the book reviews. That's the brainstorm of Bonnie Calhoun. Something like one-hundred blogs post the same book review every week. All the writer has to do is ask Bonnie and their book is all over the blogosphere. Free stuff, man. Can't beat it. (Now, if someone in the MWA would catch on to this little game...).
What about the Amazon bookstore? I don't just have that to make a whopping 8% off any book I sell for Amazon. I use that to advertise books I like. Someday, my books will fill those slots.
Marketing doesn't have to involve money. It will eventually, but give yourself a head start.
Now, here's my best advice: GET YE TO A CONFERENCE. The AFCW conference is the place to be for the Christian writer. The MWA has a wide selection. Check out the websites. Being a writer is a solitary life, but it doesn't have to be.